Vredestein Banden B.V. is a Dutch manufacturer of tires for cars, commercial vehicles, tractors and bicycles. The company is independent of other large tire manufacturers and describes itself as "middle-sized". The corporate slogan is "Designed To Protect You". The company is renowned for its close cooperation with the famous Giugiaro Design studio, which designs all Vredestein tires in the high segments of the tire market (e.g. high performance summer and winter tires). Vredestein was acquired by the Russian company Amtel in April 2005, becoming part of the Amtel-Vredestein Group. Amtel-Vredestein was declared bankrupt in April 2009; Vredenstein Banden BV was acquired in May by the Indian manufacturer Apollo Tyres Ltd.
The primary factory is at Enschede, The Netherlands, while other products like agricultural tyres and bicycle tires are manufactured overseas (e.g. India, Thailand, Indonesia).
Apollo Vredestein B.V.: A special company with a unique combination of independence, market-orientation, creativity and flexibility. Vredestein's strategy is crystal clear: to produce tyres with an optimal price-quality ratio.
As a middle-sized, independent tyre manufacturer, the best way to implement this strategy has been to opt for a flat organisational structure. Decisions can be taken quickly and reliably, and enable an even faster development of original products.