Avon Tyres has put its name to two regional Formula Ford Championships for 2010, which will be known as the Avon Tyres Club Formula Ford Northern Championship and Avon Tyres Club Formula Ford Southern Championship. Having been the control tyre throughout Formula Ford 1600 racing for many years, the sponsorship of the two Club Championships, organised by the British Racing & Sports Car Club (BRSCC), was a natural progression. "Our tyres are synonymous with Formula Ford so we are delighted to support the marque’s leading entry level championship," said Roger Everson, Sales & Marketing Manager for the Avon Tyres Racing Division.