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About Toyo

Toyo : World beating tyres from a World-leading company

Here at Toyo we're uncompromising in our pursuit of excellence. That's why Toyo is one of the world's leading tyre producers, selling products in 80 countries. So when you buy a Toyo tyre, you do so with the utmost confidence that you're buying the best.

Each year our Japanese parent, Toyo Tyre and Rubber Company, invests around £57 million in research and development. And we use only the very latest tyre design, engineering and technology.


We've even developed our own dedicated, and highly sophisticated, design software - Dynamic Simulation Optimised Contact II, or DSOC II as we prefer to call it. This allows us to create advanced tyre designs in 'virtual reality', which speeds up the development process and produces tyres that are both dynamically brilliant and easy on your pocket.

We believe that human input is crucial to the development of our tyres, too, which is why we not only have two comprehensively equipped Tyre Proving Grounds in Japan, where our highly skilled test engineers can push tyres to the limit, but also conduct extensive 'real world' testing in Germany and the US.
Our aim, always, is to produce high quality tyres that offer you outstanding roadholding in the dry or wet, feel secure and stable in all conditions and at all speeds, make the minimum amount of noise and give you the maximum amount of life.

In Britain, Toyo is a company on the move; we have 400 approved Key Dealers spread throughout the country. We supply the highest quality Car, Van and Truck tyres in a vast array of sizes to fit anything from a supermini to a juggernaut. We even sponsor a motorsport series, the Toyo Tyre Modified Production Saloon Car Championship.

And our Ultra-High Performance Proxes T1-S is fast becoming the tyre of choice for those changing their standard wheel/tyre package for a larger aftermarket option; to help find the right size of non-standard tyre for your car, we've created a special, simple-to-use Tyre Size Convertor.

Whatever car you drive, and wherever you drive it, it's reassuring to know that the tyres you're driving on are backed by the vast resources, experience and expertise of Toyo.



Testing, testing, testing.....

Test TrackAlthough we rely extensively on super-computers and our own, highly sophisticated DSOC II software to design and develop world-leading tyres, the finishing touches and fine-tuning are performed using the most discerning equipment of all - human beings.

Our highly skilled test drivers do millions of miles on public roads in all conditions in their pursuit of dynamic excellence. But when they really need to torture-test a new tyre, they use one of Toyo's two specially designed test facilities in Japan. Because only when our tyres are exhaustively tested and proven to be of the highest quality, are they fit to wear the Toyo logo.

Miyazaki Tyre Proving Ground
At Miyazaki Tyre Proving Ground we test car, bus and truck tyres. We run high speed, endurance and noise evaluation programmes, as well as analysing steering stability characteristics.

Hokkaido Snow Tyre Proving Ground
Situated high in the Japanese mountains, Hokkaido with its year-round snow and ice is the perfect proving ground for Toyo's excellent range of winter tyres. This facility is vital in enabling us to accurately test and measure the traction, braking, and steering response of our snow tyres in all conditions.